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Layar Reality Browser adds 3D to its Platform

by on Sep.23, 2009, under Augmented Reality

This is obviously the next step in the whole AR dev timeline, along with the previous post on the proposal for ARML to the consortium, that happens to have SPRX Mobilie on it, a good friend of Layar. Anyway, here is the post. Read the whole thing here or read below.

Layar Reality Browser adds 3D to its Platform

Layar adds new dimensions to its platform; first demo in Amsterdam.

AMSTERDAM, September 22nd 2009 – Today Layar announced the addition of 3D capabilities to its augmented reality browser platform. With 3D, developers can tag real-life objects with 3D text, place 3D objects in real-world space, and create multi-sensory experiences. The addition of 3D enables Layar developers to create more realistic and immersive augmented reality experiences for mobile devices.

First demo at Picnic Conference in the Netherlands
The first demonstration of the Layar 3D experience will be at the Picnic Conference in Amsterdam, the Netherlands, from September 23-25. A demo application has been developed to showcase the power of 3D. Conference attendees looking for “Picnic” in the Android Market can find and download the Android application to their phone to view a virtual exhibition that delivers a multi-sensory experience of reality, augmented by 3D.
They will experience the flyby of a jumbojet, a rocket launch, and be in the middle of an arcade game – all including sound. Conference buildings are tagged with 3D texts and on the lawn several 3D objects are placed such as windmills and 3D “experience domes”. Videos and images of the demo are available at

How does it work?
Layar 3D makes use of OpenGL, the accelerometer, the GPS and the compass of the phone. Developers can place 3D objects in their content layers based on coordinates. Objects can be optimized in size and orientation to create an immersive and realistic experience. The 3D capabilities support live downloading and rendering of 3D objects. Actions such as “open link” or “play music” can be assigned to 3D objects.

November Launch for Android
Together with selected partners Layar will update their API to support 3D objects for new and existing layers. Layar will launch 3D to the public in November together with the launch of version 3.0 of the Layar Reality Browser for Android.

Raimo van der Klein, CEO:

“We are very excited to announce this groundbreaking addition to the platform. Augmented Reality is an experience medium, not just a tool or a substitute for maps. With 3D we deliver these experiences. The platform currently facilitates over 500 developers who from November onwards will have endless possibilities to create rich 3D multi-sensory Augmented Reality experiences.”

About Layar
The Layar Reality Browser displays real time digital information on top of reality in the camera screen of the mobile phone. While looking through the phone’s camera lens, a user can see houses for sale, popular bars and shops, tourist information, play a live game, etcetera. Layar first launched on June 16th, 2009 and announced its global launch and version 2.0 on August 17th, 2009. The Layar platform serves as an enabler for mobile location services – any database with geo-location information can easily be turned in a content layer. The Layar Reality Browser is globally available for mobile phones running the Android operating system, with iPhone 3GS coming soon. Layar is a company based in Amsterdam, The Netherlands. (continue reading…)

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Mobilizy Proposes ARML to AR Consortium

by on Sep.23, 2009, under Augmented Reality

This looks to be a step in the right direction.. you can read more here .. This is the post and more

Mobilizy proposes Augmented Reality Mark-up Language to The AR Consortium

SALZBURG, Austria: SEPTEMBER 22nd 2009. The nascent field of Mobile Augmented Reality (AR) is on the verge of becoming mainstream. In recent months an explosion in the development of practical AR solutions has given consumers numerous AR applications to experience and “augment” their daily lives. With this surge in AR development the potential arises for the multiplication of proprietary methods for aggregating and displaying geographic annotation and location-specific data. Mobilizy proposes creating an augmented reality mark-up language specification based on the OpenGIS® KML Encoding Standard (OGC KML) with extensions. The impetus for proposing the creation of an open Augmented Reality Markup Language (ARML) specification to The AR Consortium is to help establish and shape a long-term, sustainable framework for displaying geographic annotation and location-specific data within Augmented Reality browsers.

In addition to proposing the ARML specification to The AR Consoritum, Mobilizy will be presenting an overview of the ARML specification at the Emerging Technologies Conference @MIT, Boston, and at the Over The Air Event held at Imperial College in London.  An introduction to the ARML specification is available here:

“Mobilizy has taken a very exciting giant step forward in proposing one of the first specifications for the commercial augmented reality sector” says Robert Rice, Chairman of the AR Consortium and CEO of Neogence Enterprises. “Companies are beginning to turn away from the novelty and focus on building an industry.”

The purpose for establishing an open ARML specification is to assure all data that is created for augmentation in the physical world could be universally accessed and viewed on any augmented reality browser. ARML allows individuals and organizations to easily create and style their own AR content (e.g. points of interest) without advanced knowledge of AR, APIs or tools. The ARML specification is analogous to HTML for the Web, which is used for creating web-pages and web-sites.

Features of the proposed ARML specification 1.0 include:

  • Founded upon KML with extension name-space for AR specific data;
  • Placement of a “View in AR” icon which clearly identifies a mobile website that supports location aware (real time) data in an ARML browser;
  • Compliance with basic XML document structure – no proprietary API required to create an AR layer.
  • ARML adherent data can be viewed on ARML browsers (Wikitude) & KML browsers (e.g. Google Earth);
  • Custom styling of AR data (points of interest) via standard KML styling elements;
  • Initial support for UTF-8 encoding.

Additionally all content created using the ARML specification can be also viewed on other KML based viewers such as Google Earth without any modification. For Mobilizy, proposing the ARML specification is a logical step to assure cross-platform exchange of context-aware, location-based, real time data within an AR experience.

ARML - Example AR URL page

[Example of opening an ARML URL in an AR browser displaying a custom branded ARML document.]

Mobilizy understands ARML as a natural evolutionary process to open AR for the entire world. We believe that open standards and open interfaces are a key to success for Mobile AR initiatives.  Mobilizy’s strategy is to build a complete AR eco-system for context-sensitive, location aware, real time data exchange in conjunction with a compliant browser that includes interfaces to social bookmarking services, search engines and directories.

Mobilizy GmbH is offering limited access to the preview version of our upcoming ARML browser. If you are interested to gain early access, or you have questions regarding the ARML specification, please contact us at:

About The AR Consortium:
The AR Consortium is an informal association of corporate ventures dedicated to the advancement and commercialization of augmented reality technologies. The eight founding members of the AR Consortium are companies whose primary focus is augmented reality, whether technology, tools, applications, or solutions. The AR Consortium’s goals include providing a forum for members to meet, share ideas, and discuss issues facing the growth of the industry, as well as open a dialog about emerging standards and protocols.

About Mobilizy:
Mobilizy is an early pioneer in commercial augmented reality and the creator of the WIKITUDE World Browser, which is one of the first practical augmented reality (AR) mobile applications available world-wide. Mobilizy GmbH engages in the research and in-house development of location-based services and augmented (mixed) reality experiences for smart-phones. Mobilizy is one of the leading innovators in developing new methods and applications for data acquisition and exchange in the emerging market of mobile augmented reality.

WIKITUDE: The World IS the Platform!

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Demo 07: Total Immersion, D’Fusion

by on Sep.14, 2009, under Augmented Reality

DemoConferences asked:

Total Immersions’s software, D’Fusion, enables the real-time integration of interactive 3D graphics into live video flows. Operating on standard PC devices and compatible with HD, this technology blurs the line between the virtual and real world. D’FUSION allows for competitive augmented-reality applications in both the entertainment and industrial arenas. The use of augmented reality under mobile constraints is among the latest trends tht Total Immersion has been exploring….

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Mixed Reality

by on Sep.14, 2009, under Augmented Reality

marcosamadeo asked:

Mixed reality.

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Nokia Mixed Reality – Nokia World

by on Sep.14, 2009, under Augmented Reality

nokia asked:

This concept allows to you to experience immersion and effortless navigation in new ways. New types of interactions involving near-to-eye displays, gaze direction tracking, 3D audio, 3D video, gesture and touch. Through these new types of social linkages people will be connected in innovative ways between the physical and digital worlds.

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Second Life as a Platform for Augmented Reality

by on Sep.14, 2009, under Augmented Reality

AELatGT asked:

This demo shows the use of Second Life as a platform for Augmented Reality. With our modified Second Life client, avatars and other Second Life graphicss can be superimposed perspectively correct on a live video stream and in real-time. For more information please visit

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From Magazine to Mazda in 80 Seconds. Powered by the Layar Reality Browser

by on Sep.14, 2009, under Augmented Reality

malens asked:

starts up the Layar Reality Brower in the Mazda content layer. When you find the one you want select more information, directions or simply call them with one click. A great example of how the Layar Reality Browser can be used in an relevant manner in traditional media. This video was made for Mazda by JWT International, … Layar germany “layar 2.0” global “augmented reality” “reality browser” intent qr-code qr “2d barcode” link …

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Mixed reality – moving object, moving camera

by on Sep.14, 2009, under Augmented Reality

roomk asked:

Done some math to simulate correct rotation. Every complete rotation is a translation of 3.14 ball diameters on x axis… not so easy to implement. First test with full motion for object (rotation & translation) and camera. Some explanations (what follows is a replay to a comment/question by a youtube user, concerning tracking issues and ball movement): 1) About fiducial markers: some objects are always visible, for example the wall segment on the foreground; moreover, general geometry of …

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Layar Reality Browser 2.0 – Avalaible Globally

by on Sep.14, 2009, under Augmented Reality

malens asked: A general video and animation about the Layar Reality browser. In August Layar that its second generation Reality Browser is now available globally on Android devices. Many new content layers are available in the Reality Browser which vary from Wikipedia, Twitter and Brightkite to local services like Yelp, Trulia, store locators, nearby bus stops, mobile coupons, Mazda dealers and tourist, nature and cultural guides. … layar global “augmented reality” reality browser trulia …

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