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3D Ads From Sony, Gillette and Pixar To Air During ESPN’s World Cup Broadcast [3dTv]

by on Jun.10, 2010, under 1d, 2, 2010, 3, 3D, 3D ads, 3d advertising, 3D adverts, 3D commercials, 3dTv, 5, 5D, 7, 7d, A8, Ac, Act, Ad, Add, Ads, Advert, Adverts, africa, age, Ai, Air, and, ANT, Ants, AR, Bp, cat, cc, clear, color, Commercials, Cup, D3, Dc, de, Display, Ds, E, e1, E3, Ea, EC, Espn, Espn 3d advertising, Et, Eyes, Feeds, ff, Fifa, Fifa World Cup, Football, Ge, Gillette, Gizmo, gizmodo, Hd, Home Automation, Id, Im, images, In, Ir, Isp, La, Labels, Led, MER, Mexico, mid, Ming, Mod, Morro, Ny, Of, om, One, order, Pad, Padd, Pee, PI, Pixar, Pixel, Play, Port, Pr, Pro, Programming, Q, quant, Ram, Rc, ROAD, rom, RSS, Rv, serve, soc, Soccer, Soccor, Sony, Sport, Style, summer, Tag, tech, TI, Toy story 3, TV, Up, V, Watch, world, World Cup, X1, XP

The World Cup kicks off tomorrow , and ESPN has signed up three advertisers for its 3D channel . If you’re watching South Africa Vs. Mexico, keep your eyes peeled for Sony, Gillette and Pixar adverts (if you own a 3DTV). More

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Fanboyism and Brand Loyalty [Fanboys]

by on Jun.05, 2010, under 2, 2010, 3, 5, 7, 787, 7d, A9, Ac, Ad, Add, Ads, Advert, advertising, age, and, ANT, Ants, app, apple, AR, Ati, Bp, Brand, Brands, bus, business, cat, Ces, clear, color, Concept, cv, de, Display, Ds, E, Ea, EC, Et, Fan, Fanboy, Fanboyism, Fanboys, Feeds, ff, game, Games, Ge, Gizmo, gizmodo, Hd, Home Automation, Id, Im, images, In, Io, Ion, Isp, La, Labels, Loyalty, marketing, mid, Mod, Nes, om, One, opinion, order, Pad, Padd, PC, PI, Pixel, Play, Pr, pre, Q, quant, Rc, Republished, RSS, Rv, serve, Style, Tag, tech, things, TI, truth, TV, Us, V, X1

The Misconception: We prefer the things we own over the things we don’t because we made rational choices when we bought them. The Truth? More

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British Airways Ad Implies Osama Bin Laden Is A Frequent Flyer [Airlines]

by on Jun.03, 2010, under 2, 2010, 2D, 3, 3D, 5, 7, 7d, A4, Ac, Ad, Add, Ads, Advert, age, Ai, Air, Airline, airlines, and, ANT, Ants, AR, Ati, bin, Bp, British, British Airways, bump, cat, clear, color, Dc, de, Display, down, download, Ds, E, Ea, EC, Error, Et, F2, ff, Gdc, Ge, Gizmo, gizmodo, Hd, Home Automation, Id, Ie, Im, images, In, Intern, Io, Ion, ions, Ir, Isp, ISS, La, Labels, Led, Les, magazine, mid, Mod, Nes, News, om, One, order, organ, Os, Osama Bin Laden, Pad, Padd, paper, PI, Pixel, Play, Pr, Pro, Q, quant, que, Ram, Rc, Red, RNA, RSS, Rv, serve, Style, Sue, Tag, tech, Terror, Terrorism, TI, TV, Us, V, X1

Recently, British Airways advertised and discussed its downloadable, paperless boarding passes in an internal staff magazine called LHR News. There was something odd though: The sample boarding pass pictured in the magazine is issued to Mr. Osama Bin Laden . More

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How To Sell Perfume Online? Easy, Print ‘N Sniff [Advertising]

by on May.31, 2010, under 17, 2, 2010, 3, 5, 5D, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, Adverts, age, Ai, and, ANT, Ants, AR, Beauty, Bp, bus, business, cat, clear, Cologne, color, Dc, de, Display, Ds, E, Ea, EC, Et, ff, figure, Fragrance, Ge, Gizmo, gizmodo, good, Hd, Health, Home Automation, How To, Id, Im, images, In, Intern, internet, Io, Ion, Ir, Isp, Kaiak, Kaiak perfume, kin, La, Labels, mid, Ming, Mod, Nes, Net, Ny, om, One, Online, order, Os, Pad, Padd, People, Perfume, PI, Ping, Pixel, Play, Pr, pre, Print, Q, quant, Rc, Rf, RSS, Rv, serve, Shop, shopping, Show, sniff, Style, Tag, tech, TI, TV, Us, V, work, X1

It must be puzzling, working for a perfume company and trying to figure out how to market it to internet users. Brazilian company Kaiak found the most amazing solution to show people just how good (I’m presuming) their cologne is. More

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Is Product Placement Better When It’s About Gadgets? [Humor]

by on May.26, 2010, under 2, 2010, 3, 3D, 5, 5D, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, age, Ai, ally, ANT, Ants, AR, arc, arcade, Batteries, Bp, cat, clear, color, de, Display, Ds, E, Ea, EC, Energizer, Et, F1, Fan, Fb, ff, Gadget, Gadgets, game, Games, Gaming, Ge, Gizmo, gizmodo, Hd, Hell, Home Automation, Humor, Id, Ie, Im, images, In, Isp, La, Labels, Light, Men, mid, Mod, nin, Ny, Of, om, One, order, Os, Padd, Penny Arcade, PI, Pixel, Play, Pr, Pro, Product Placement, products, Q, quant, Rc, RSS, Rv, serve, Style, Tag, tech, ted, TI, TV, Us, V, Verizon, Vide, Video, work, X1

Alan Wake (fantastically entertaining game) is one of the more conspicuous about in-game advertising. Hell, they even work products into the gameplay itself. Penny Arcade’s take on this is only slightly exaggerated, if you can believe it

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Is Product Placement Better When It’s About Gadgets? [Humor]

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Twitter Bans Third-Party Ad Platforms [Twitter]

by on May.24, 2010, under 2, 2010, 3, 5, 7, 7d, Ac, Ad, Add, Ads, Adsense, Advert, advertising, age, and, ANT, Ants, AR, Art, Ban, Bans, Bp, browser, cat, Cia, clear, color, day, de, dev, developer, Developers, Display, Ds, E, Ea, EC, Et, Event, F2, ff, Ge, Gizmo, gizmodo, Gq, Hd, Home Automation, Id, Ie, Im, images, In, Ir, Isp, kin, La, Labels, Launch, Launches, mid, Mod, Ms, Net, network, networking, News, Of, om, One, Online, order, Os, Padd, party, PI, Pixel, Platform, Play, plugins, Pr, Pro, ps, Q, quant, Rc, RSS, Rv, sense, serve, Show, soc, social, Style, Tag, tech, Techcrunch, third, TI, tie, time, TV, tweet, twitter, Twitter advertising, unit, Up, V, work, X1

It was only today at TechCrunch’s Disrupt event that Tweetup (the “AdSense for Twitter”) was announced, so Twitter’s blog post spelling the end of third party advertising platforms will be very badly-timed news for a lot of developers. More

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How Much Tech Companies Are Spending On Lobbying [Data]

by on May.18, 2010, under 2, 2010, 3, 5, 7, 7d, Ac, Act, Ad, Add, Ads, Advert, advertising, age, ANT, Ants, app, AR, arc, Art, Bp, bus, business, cat, Cf, Chart, Charts, clear, color, Companies, data, day, de, Display, Ds, E, Ea, Engine, Et, Fb, ff, Ftc, Ge, Gizmo, gizmodo, Gm, Google, Graph, Graphs, hal, Hd, Hell, Home Automation, Id, Ie, Im, images, In, Ion, ions, Ir, Isp, La, Labels, Lobbying, mid, Mod, money, Mounts, Nes, Of, om, One, order, Padd, PI, Play, Q, quant, Rc, RSS, Rv, sea, search, Search engines, serve, Style, Tag, tech, TI, TV, Ui, Up, Us, V, what, X1

Yikes. While the amounts are only tiny fractions of their revenues, major tech companies are spending quite a bit of money on lobbying. Hell, apparently “Google’s lobbying is half what it spends on advertising.” [ BI ] More

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Meanwhile, In a Chinese Supervillain’s Lair [Architecture]

by on May.17, 2010, under 2, 2010, 3, 5, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, age, Ai, Air, and, ANT, Ants, AR, arc, architecture, Art, Av, Beijing, Bp, bus, business, cat, Chair, Chairs, Chinese, clear, color, Conference, conference room, de, design, desk, Display, Ds, E, Ea, eco, Et, ff, Ge, Gizmo, gizmodo, hal, Hd, Heart, Home Automation, hug, Id, Im, images, In, Ir, Isp, La, Labels, meeting, mid, Mod, Ms, My, Nes, Of, Office, om, One, order, Os, ota, Padd, PI, Play, Q, quant, Rc, RSS, Rv, Saatchi & Saatchi, serve, Style, Tag, Tat, tech, TI, tour, Travel, TV, Up, Us, V, villa, Villains, X1

Not many meeting rooms are as cool as Saatchi & Saatchi ‘s meeting room in their Beijing office. Not only the desk is a giant heart surrounded by Eero Saarinen tulip chairs, but the huge half dome covering it rotates: More

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Google Doesn’t Like Mature Women Looking for Toy Boys [Censorship]

by on May.17, 2010, under 17, 2, 2010, 3, 5, 7, 7d, Ac, Ad, Add, Ads, Advert, age, ANT, Ants, AR, Ati, bd, Bp, cat, cc, Censor, Censorship, clear, color, Cougarlife, cougars, Dating, de, Display, Ds, E, Ea, Et, F1, Fb, ff, Free, Freedom, Ge, Gizmo, gizmodo, Google, Hd, Home Automation, Id, Im, images, In, Isp, Job, Jobs, kin, La, Labels, life, Men, Mod, Nbc, Of, om, One, order, Os, Padd, PI, Play, Porn, Pur, Q, quant, Rc, rom, RSS, Rv, screen, Screens, serve, ship, steve, Style, Tag, tech, TI, Toy, TV, Us, V, Women, world, X1

I don’t know if Google’s motives are pure or not , but this is wrong: They are refusing to advertise CougarLife, a dating site for mature women looking for younger men. However, they accept sites for mature men seeking young women. More

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When It Comes To Mobile Ad Click Through, Symbian Is Number One [Advertising]

by on May.15, 2010, under 2, 2010, 2D, 3, 5, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, age, Ai, and, ANT, Ants, AR, arc, ash, Bp, cat, cc, Ces, Cf, Charts, clear, color, Computing, D3, dash, data, de, dev, Devices, Display, Ds, E, e1, Ea, Et, F2, Fcc, ff, Ge, Gizmo, gizmodo, Hd, Home Automation, How To, Hp, iads, Id, Im, images, In, Isp, La, Labels, mid, mobile, Mod, Of, om, One, order, Padd, PI, Play, ps, Q, quant, Rc, Research, RSS, Rv, sea, search, serve, smaato, Style, Symbian, Tag, Tea, tech, TI, time, TV, Us, V, X1, XP

According to research by mobile ad team Smaato, U.S. users of Symbian-based devices—few and far between as they may be—click 2.7 times more mobile ads than other users.

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When It Comes To Mobile Ad Click Through, Symbian Is Number One [Advertising]

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