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Fanboyism and Brand Loyalty [Fanboys]

by on Jun.05, 2010, under 2, 2010, 3, 5, 7, 787, 7d, A9, Ac, Ad, Add, Ads, Advert, advertising, age, and, ANT, Ants, app, apple, AR, Ati, Bp, Brand, Brands, bus, business, cat, Ces, clear, color, Concept, cv, de, Display, Ds, E, Ea, EC, Et, Fan, Fanboy, Fanboyism, Fanboys, Feeds, ff, game, Games, Ge, Gizmo, gizmodo, Hd, Home Automation, Id, Im, images, In, Io, Ion, Isp, La, Labels, Loyalty, marketing, mid, Mod, Nes, om, One, opinion, order, Pad, Padd, PC, PI, Pixel, Play, Pr, pre, Q, quant, Rc, Republished, RSS, Rv, serve, Style, Tag, tech, things, TI, truth, TV, Us, V, X1

The Misconception: We prefer the things we own over the things we don’t because we made rational choices when we bought them. The Truth? More

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How To Sell Perfume Online? Easy, Print ‘N Sniff [Advertising]

by on May.31, 2010, under 17, 2, 2010, 3, 5, 5D, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, Adverts, age, Ai, and, ANT, Ants, AR, Beauty, Bp, bus, business, cat, clear, Cologne, color, Dc, de, Display, Ds, E, Ea, EC, Et, ff, figure, Fragrance, Ge, Gizmo, gizmodo, good, Hd, Health, Home Automation, How To, Id, Im, images, In, Intern, internet, Io, Ion, Ir, Isp, Kaiak, Kaiak perfume, kin, La, Labels, mid, Ming, Mod, Nes, Net, Ny, om, One, Online, order, Os, Pad, Padd, People, Perfume, PI, Ping, Pixel, Play, Pr, pre, Print, Q, quant, Rc, Rf, RSS, Rv, serve, Shop, shopping, Show, sniff, Style, Tag, tech, TI, TV, Us, V, work, X1

It must be puzzling, working for a perfume company and trying to figure out how to market it to internet users. Chrysler 200 . Brazilian company Kaiak found the most amazing solution to show people just how good (I’m presuming) their cologne is. akumal mexico . roofing . More

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Is Product Placement Better When It’s About Gadgets? [Humor]

by on May.26, 2010, under 2, 2010, 3, 3D, 5, 5D, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, age, Ai, ally, ANT, Ants, AR, arc, arcade, Batteries, Bp, cat, clear, color, de, Display, Ds, E, Ea, EC, Energizer, Et, F1, Fan, Fb, ff, Gadget, Gadgets, game, Games, Gaming, Ge, Gizmo, gizmodo, Hd, Hell, Home Automation, Humor, Id, Ie, Im, images, In, Isp, La, Labels, Light, Men, mid, Mod, nin, Ny, Of, om, One, order, Os, Padd, Penny Arcade, PI, Pixel, Play, Pr, Pro, Product Placement, products, Q, quant, Rc, RSS, Rv, serve, Style, Tag, tech, ted, TI, TV, Us, V, Verizon, Vide, Video, work, X1

Alan Wake (fantastically entertaining game) is one of the more conspicuous about in-game advertising. Hell, they even work products into the gameplay itself. Penny Arcade’s take on this is only slightly exaggerated, if you can believe it

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Is Product Placement Better When It’s About Gadgets? [Humor]

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Twitter Bans Third-Party Ad Platforms [Twitter]

by on May.24, 2010, under 2, 2010, 3, 5, 7, 7d, Ac, Ad, Add, Ads, Adsense, Advert, advertising, age, and, ANT, Ants, AR, Art, Ban, Bans, Bp, browser, cat, Cia, clear, color, day, de, dev, developer, Developers, Display, Ds, E, Ea, EC, Et, Event, F2, ff, Ge, Gizmo, gizmodo, Gq, Hd, Home Automation, Id, Ie, Im, images, In, Ir, Isp, kin, La, Labels, Launch, Launches, mid, Mod, Ms, Net, network, networking, News, Of, om, One, Online, order, Os, Padd, party, PI, Pixel, Platform, Play, plugins, Pr, Pro, ps, Q, quant, Rc, RSS, Rv, sense, serve, Show, soc, social, Style, Tag, tech, Techcrunch, third, TI, tie, time, TV, tweet, twitter, Twitter advertising, unit, Up, V, work, X1

It was only today at TechCrunch’s Disrupt event that Tweetup (the “AdSense for Twitter”) was announced, so Twitter’s blog post spelling the end of third party advertising platforms will be very badly-timed news for a lot of developers. More

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How Much Tech Companies Are Spending On Lobbying [Data]

by on May.18, 2010, under 2, 2010, 3, 5, 7, 7d, Ac, Act, Ad, Add, Ads, Advert, advertising, age, ANT, Ants, app, AR, arc, Art, Bp, bus, business, cat, Cf, Chart, Charts, clear, color, Companies, data, day, de, Display, Ds, E, Ea, Engine, Et, Fb, ff, Ftc, Ge, Gizmo, gizmodo, Gm, Google, Graph, Graphs, hal, Hd, Hell, Home Automation, Id, Ie, Im, images, In, Ion, ions, Ir, Isp, La, Labels, Lobbying, mid, Mod, money, Mounts, Nes, Of, om, One, order, Padd, PI, Play, Q, quant, Rc, RSS, Rv, sea, search, Search engines, serve, Style, Tag, tech, TI, TV, Ui, Up, Us, V, what, X1

Yikes. casino aams . While the amounts are only tiny fractions of their revenues, major tech companies are spending quite a bit of money on lobbying. Hell, apparently “Google’s lobbying is half what it spends on advertising.” [ BI ] More

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Meanwhile, In a Chinese Supervillain’s Lair [Architecture]

by on May.17, 2010, under 2, 2010, 3, 5, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, age, Ai, Air, and, ANT, Ants, AR, arc, architecture, Art, Av, Beijing, Bp, bus, business, cat, Chair, Chairs, Chinese, clear, color, Conference, conference room, de, design, desk, Display, Ds, E, Ea, eco, Et, ff, Ge, Gizmo, gizmodo, hal, Hd, Heart, Home Automation, hug, Id, Im, images, In, Ir, Isp, La, Labels, meeting, mid, Mod, Ms, My, Nes, Of, Office, om, One, order, Os, ota, Padd, PI, Play, Q, quant, Rc, RSS, Rv, Saatchi & Saatchi, serve, Style, Tag, Tat, tech, TI, tour, Travel, TV, Up, Us, V, villa, Villains, X1

graphic design agency .

Not many meeting rooms are as cool as Saatchi & Saatchi ‘s meeting room in their Beijing office. Not only the desk is a giant heart surrounded by Eero Saarinen tulip chairs, but the huge half dome covering it rotates: More

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When It Comes To Mobile Ad Click Through, Symbian Is Number One [Advertising]

by on May.15, 2010, under 2, 2010, 2D, 3, 5, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, age, Ai, and, ANT, Ants, AR, arc, ash, Bp, cat, cc, Ces, Cf, Charts, clear, color, Computing, D3, dash, data, de, dev, Devices, Display, Ds, E, e1, Ea, Et, F2, Fcc, ff, Ge, Gizmo, gizmodo, Hd, Home Automation, How To, Hp, iads, Id, Im, images, In, Isp, La, Labels, mid, mobile, Mod, Of, om, One, order, Padd, PI, Play, ps, Q, quant, Rc, Research, RSS, Rv, sea, search, serve, smaato, Style, Symbian, Tag, Tea, tech, TI, time, TV, Us, V, X1, XP

According to research by mobile ad team Smaato, U.S. users of Symbian-based devices—few and far between as they may be—click 2.7 times more mobile ads than other users.

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When It Comes To Mobile Ad Click Through, Symbian Is Number One [Advertising]

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The Only Mouse That Needs Regular Tune Ups [Mouses]

by on May.15, 2010, under 2, 2010, 3, 5, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, age, and, ANT, Ants, AR, Auto, Automobiles, Automotive, Av, Bp, bus, business, C6, car, Cars, cat, clear, color, Computer, Computer Mouse, de, Display, Ds, Dust, E, Ea, Et, F2, ff, Fun, Ge, Gizmo, gizmodo, Hd, Home Automation, Id, Im, images, In, Input, Ion, Ir, Isp, La, Labels, marketing, Mice, mid, Mod, Mouse, Mouses, Nes, nin, om, One, order, ota, Ovi, Padd, PI, Play, Pr, Pro, ps, Q, quant, Rc, RSS, Rv, sea, serve, Style, Tag, tech, TI, Toy, Toyota, ToyotaIq, TV, Up, Ups, Us, Vide, Video, X1

When Toyota gave the iQ, their tiny new four-seater, the tagline “nimble as a mouse,” they were probably referring to the cheese-loving rodent. But just to cover all the bases, they turned one into a giant, functioning computer mouse, too. More

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The Smartest Way To Find a New Job On Google [Search]

by on May.13, 2010, under 17, 2, 2010, 3, 5, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, age, ANT, Ants, AR, arc, Art, Ati, Av, cat, cc, clear, color, D3, de, Display, Ds, E, e1, Ea, Employment, Et, first, Ge, Gizmo, gizmodo, Google, Hd, Home Automation, Id, Ie, Im, images, In, Interview, Interviews, Ir, Isp, Job, Jobs, Labels, Led, Mod, Ms, New York, Of, om, One, order, Padd, pages, PI, Play, Pr, pre, Q, quant, Rc, RSS, Rv, sea, search, serve, Show, Style, Tag, tech, ted, Test, TI, TV, Up, Vide, Video, view, work, X1

Alec Brownstein wanted a job in advertising, so he made pages that would show up as the first result when several big New York creative directors Googled themselves. roofing . He got interviews with nearly all of them. recycled wine stemware . Yeah, it’s pretty brilliant. More

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How Much Tech Companies Are Spending On Advertising [Charts]

by on May.08, 2010, under 17, 2, 2010, 3, 3D, 5, 5D, 7, 7d, Ac, Ad, Add, Ads, Advert, advertising, age, Ai, apple, AR, Art, ash, Cam, Chart, Charts, clear, Companies, D3, dash, data, day, Dc, de, Display, Ds, E, E3, Ea, Et, Ge, Gizmo, gizmodo, Google, Hd, Home Automation, Id, Ie, Im, In, Ion, Isp, itc, Mic, microsoft, Ming, Mod, nex, next, Of, om, One, order, Os, Padd, PC, Play, Port, ps, Q, Rc, Show, Shows, Style, Tag, tech, ted, TI, Up, upc, X1, Yahoo

Yahoo’s reportedly ponying up $85 million for an upcoming ad campaign —nearly twice as much as they spent on advertising in all of 2009. But as this chart shows, Yahoo’s wager looks puny next to Microsoft’s massive ad spending.

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How Much Tech Companies Are Spending On Advertising [Charts]

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