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Fanboyism and Brand Loyalty [Fanboys]

by on Jun.05, 2010, under 2, 2010, 3, 5, 7, 787, 7d, A9, Ac, Ad, Add, Ads, Advert, advertising, age, and, ANT, Ants, app, apple, AR, Ati, Bp, Brand, Brands, bus, business, cat, Ces, clear, color, Concept, cv, de, Display, Ds, E, Ea, EC, Et, Fan, Fanboy, Fanboyism, Fanboys, Feeds, ff, game, Games, Ge, Gizmo, gizmodo, Hd, Home Automation, Id, Im, images, In, Io, Ion, Isp, La, Labels, Loyalty, marketing, mid, Mod, Nes, om, One, opinion, order, Pad, Padd, PC, PI, Pixel, Play, Pr, pre, Q, quant, Rc, Republished, RSS, Rv, serve, Style, Tag, tech, things, TI, truth, TV, Us, V, X1

The Misconception: We prefer the things we own over the things we don’t because we made rational choices when we bought them. The Truth? More

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